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Creativity has emerged as a significant outcome in tourism benefits literature. However, existing research has yet to explore the impact of travel sharing, an increasingly popular and ubiquitous aspect of tourism, on individual creativity. Drawing on constructive-developmental theory, this study examines how different types of travel sharing (desirability vs. feasibility) influence individual creativity in everyday life. Five studies revealed that desirability sharing, compared to sharing focused on feasibility, is more effective in stimulating individual creativity. Additionally, the research suggests that clarity of self-concept and self-efficacy act as sequential mediators in this relationship while sharing motivation plays a moderating role. Bridging the world of tourism and everyday life, our study contributes to the literature on travel sharing and creativity, providing valuable insights for both tourists and marketers on leveraging the strategies of travel sharing to promote creativity.

中文翻译：

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旅行分享类型会促进创造力吗？自我概念清晰度和自我效能感的系列中介效应


创造力已成为旅游福利文献中的一个重要成果。然而，现有的研究尚未探讨旅行共享（旅游业中越来越受欢迎和无处不在的方面）对个人创造力的影响。借鉴建设性发展理论，本研究研究了不同类型的旅行共享（可取性与可行性）如何影响日常生活中的个人创造力。五项研究表明，与注重可行性的分享相比，期望分享在激发个人创造力方面更有效。此外，研究表明，自我概念的清晰度和自我效能感在这种关系中起着顺序中介的作用，而分享动机起着调节作用。我们的研究将旅游世界与日常生活联系起来，为有关旅行分享和创造力的文献做出了贡献，为游客和营销人员提供了利用旅行分享策略促进创造力的宝贵见解。