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This article presents an empirical analysis of the Instagram account Ukraine.ua, a key component in the Ukrainian government’s communication efforts following the Russian invasion on 24 February 20...

Influencer endorsements are a popular way for companies to promote their brands, products, and services. While extant literature has identified influencer fit and authenticity as key factors influe...

This study focuses on investigating whether male and female politicians have an equal opportunity to influence the media agenda through their strategic communication efforts during the 2020 U.S. pr...

The aim of well-being public policy (WPP) is to create policies and services that improve citizens’ well-being, which requires an understanding of what citizens value. Bringing citizens’ subjective...

Strategy texts are an important way of communicating a strategy to a range of different stakeholders, including internal audiences as the organization communicates with itself (auto-communication)....

This study provides a comprehensive understanding of how companies address reputational risks posed by the increasing spread of online misinformation. Employing an empirical approach, the research ...

Social media has become an indispensable component of everyday life and had a transformative impact on strategic communication. This study reflects on the influence of social media in scholarship a...

Digital platforms present consumers with contrasting visual narratives, from images of opulence to depictions of poverty. This study delves into the strategic implications of such dichotomous expos...

Corporate social advocacy (CSA) often positions corporations to champion one side of the values by explicitly voicing their stance on contentious issues, which may evoke divided public reactions. D...

This study extends the existing research on C-suite communication and corporate communicators by adding the perspective of the supervisory board. Building on principal-agent theory and the public a...

Communication leaders and their teams are seldom able to handle the broad range of challenges within their area of responsibility by themselves. They rely on agencies as an external workbench and a...

With the purpose of addressing authenticity as a central concept for organizational-level visual identity, the paper contributes to growing scholarly interest in the role of symbols and images in t...

Strategic internal communication management in healthcare settings may improve maternal care and maternal health outcomes, especially in low-income countries. The study examines how hospital intern...

This study examines the effects of strategic CSR communication on employees’ CSR participation. Drawing on the sensemaking and sensegiving theoretical frameworks, alongside informative, dialogic, a...

During a public health crisis, social media platforms play a pivotal role in circulating information and influencing public reactions. This research investigates the dynamics of public engagement w...

Strategic social media influencer communication has become increasingly professionalised in recent years, as evidenced by the emergence of established processes and routines. The continued success ...

A strategic approach to communication streamlines the communication processes of an organization. In a setting of a wide range of stakeholders like the healthcare system, it is important to focus c...

Given that the COVID-19 pandemic limited various functions of the society, this study examines the public’s support and participation in nonprofit organizations (NPOs) during the pandemic (2020–202...

Digital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required or...

Social media platforms have heightened the demand for identity-based politics, in which the public expects politicians to display personal aspects of their lives toward strategic ends. Using a mult...

Vigilant leadership communication has emerged as an important strategy to help organizations navigate unexpected change or turbulent times, such as recently experienced during the COVID-19 pandemic...

Universities are key actors at the intersection of science and society and their strategic communication and its effective implementation is essential, as is the measurement and evaluation (M&E) of...

This study aims to illustrate the multidimensional perspective of digital internal communication defined and applied in the context of strategic communication, and how digital capability developmen...

In times of turbulence and uncertainty, internal communication management is an important means of demonstrating accountability to employees and supporting their empowerment, thus contributing to o...

Extant research has examined country-of-origin (CoO) from a marketing perspective, examining the effects of consumers’ evaluations of a country’s image on attitudes toward products from the country...

This study examines how situational motivation interacts with self-concept when responding to the different messaging strategies regarding a COVID-19 symptom map (CSM). In an online experiment, par...

Research on crisis communication related to terrorism deals mostly with governmental institutions and states as actors, but little on non-state actors attempting to influence perceptions of Muslims...

The purpose of this study was to investigate how communication constituted the engagement experiences of employees at research-intensive universities during the COVID-19 crisis. Twenty-one semi-str...

Employee voice – in our study, upward and constructive work-related messages – is instrumental to many desirable employee and organizational outcomes including performance, organizational learning,...

This interdisciplinary study explored social media user motivations to follow influencers with a special focus on the parasocial relationship between follower and influencer. A Q-sort revealed that...

This research examined the factors influencing people’s likelihood of following the COVID-19 preventive measures of hand washing and wearing face masks communicated via infographics, in the U.S. an...

This study aims to propose and test an integrative model that incorporates internal communication, positive emotional culture, and employee-organization relationships. Drawing from the relationship...

Government social media (GSM) accounts were increasingly used by governments worldwide to support strategic crisis communication efforts during the global COVID-19 pandemic, particularly to influen...

Guided by the Anger Activism Model and pain and loss activism literature, this study analyzes online public discussion in a particular case of activism on social media (i.e., the 2017 Las Vegas mas...

In 2018, India scrapped Section 377 of the Penal Code to decriminalize homosexuality in the state. This study examines the impact of different levels of lesbian, gay, bisexual, transgender, and que...

While several studies have explored strategic communication in relation to military intervention, this study analyses communicative strategies in the context of military withdrawals and redeploymen...

This article explores how communication management is being practiced in Greece and sheds light on the impact exerted by social media practice and knowledge of communication roles on practitioners’...

The article argues that a memetic approach, or meme’s-eye view, could help bring together the strategic management view and the CCO-school. ‘Memes’ are understood as a second-order concept, i.e., a...

The gaps that strategic communication has to bridge have widened due to competing values driven by self-interest versus superordinate organizational goals. We propose a higher-order comprehensive m...

Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more f...

The investor relations (IR) function emerged from the need to limit information asymmetries between management and shareholders. As a result, the mandatory disclosure of material information is at ...

In this article, the evolutionary perspective is applied as a heuristic to explore strategic sustainability communication as communicative niche construction at the intersection of organizations an...

This article gives an overview of the contributions in the special issue of the International Journal of Strategic Communication on evolutionary psychology and strategic communication. Forward-look...

This article conceptualizes evolutionary theory as a bridge between existing theorizing in strategic communication on the one hand, the mind sciences on the other. It discusses six core concepts of...

This article pursues interdisciplinary synthesis and consilience regarding the concept of indirect reciprocity and its relevance to strategic communication theory. Identified and named by evolution...

Chief executive officers (CEOs) are increasingly taking a public stance on controversial socio-political issues. This is partly because in polarizing societies, stakeholders increasingly expect cor...

Climate policies pose serious challenges for the operations of energy companies, especially those strongly dependent on fossil fuels. This study explores the case of one such company, Poland’s PGE ...

Due to the disruption of the media industry, strategic communication has become increasingly important for media companies to build intangible organizational assets such as brand equity. Against th...

Corporate social advocacy (CSA) refers to an organization taking a public stance on controversial social-political issues. Aiming at influencing individual attitudes towards hot-button issues and m...

This article analyses some socio-communicative aspects and implications of the hashtagged movement Fridays For Future on Twitter, which has a capacity for mobilization that extends beyond that of a...

How do specific sociopolitical cultural contexts influence the image-making strategies of heads of state on social media? Through a hybrid visual quantitative and qualitative analysis, this study h...

Vision and mission statements are mostly studied with a focus on organizations. This study moves away from the traditional approach by integrating the knowledge of vision/mission/value statements a...

ABSTRACT This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and discusses how the ROK Embassy constructs its public diplomacy by highlighting its international role and its ROK-U.S. relationship. This research conducted a simple content analysis and a discourse analysis to study 182 posts published on the Embassy’s Facebook page in Korean

ABSTRACT Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline

ABSTRACT This article contributes to the emerging research on employees’ communication roles and responsibility. The article explores how and why employees act as responsible communicators while shifting between different roles in an ideation process on internal social media. The empirical material consists of online observations of employee ideation on internal social media and 14 interviews with

ABSTRACT Social media, particularly its more social aspects, can be challenging for organizations. In this article local governments’ communication on Facebook is used as a case study and analyzed through a mixed methods approach, utilizing distant and close readings of 50,000 Facebook posts from 23 Swedish local governments. The aim is to investigate patterns in both content and style with a particular

ABSTRACT Relationships between an organization and its key strategic publics form a central construct of study in strategic communication and public relations literature. The present study draws upon strategic communication, consumer psychology, and political science literature to explore a relatively understudied phenomenon, i.e., publics’ relationship dissolution intentions, specifically in the context

ABSTRACT Decades of research on strategic communication campaigns has generated myriad insights. However, this valuable knowledge is often fragmented across many fields and topic areas, making it difficult for researchers and practitioners to distill this knowledge and map the key strategic considerations. In this article, we present an overarching framework for understanding the effects of strategic

ABSTRACT Governments exercise power over the public in many ways. One clear example is during societal crises when government agencies engage in purposeful strategic communication, issue restrictions and recommendations, and rely on people’s compliance to reach response objectives and meet needs in society. Here, issues of authority and legitimacy are crucial. In this study, we are interested in how

ABSTRACT Misinformation is becoming an increasing problem for organizations. Therefore, it is important for organizations to decide how to react to false or inaccurate information and “fake news,” as it can potentially harm the public’s perception of organizations. In deciding how to react, organizations must also consider the frequency of corrections and rectifications. Here we argue that issuing